KeepingHope

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"The Best Way To Predict The Future
Is To Create It."

Peter Drucker | Management Guru, Innovation Pioneer

At KeepingHope Foundation, we’re not just dreaming of a better world - we’re building it. Founded by a distinguished alliance of philanthropically-driven families united by a shared vision, our mission is to leave a lasting, positive impact on humanity. Through strategic initiatives in critical global areas, we’re bridging divides, empowering voices, and fostering equality. Join us in turning hope into action, one step at a time.

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About

In a world where challenges often overshadow progress, KeepingHope Foundation stands as a beacon of change.

Established by a group of high-net worth visionary families, our foundation is driven by a singular purpose: to create a better future for all. Guided by our Strategic Committee, we’ve defined core challenges facing humanity today as our focus areas - advancing marginalized communities, uplifting women, championing liberalism, amplifying free expression, preventing violence, and bridging cultural divides.

Our journey began with a simple philosophy: to transform ideas into reality through meticulous attention to detail and an unwavering dedication to quality. Today, we continue to push boundaries while staying true to our core values of authenticity, innovation, and meaningful impact.

At the helm is our CEO, Sofie Lund, a seasoned CPA with over 25 years in M&A and high-net-worth individual management. Sofie’s journey from the corporate world to social advocacy was fueled by her unwavering commitment to gender equality. Her unique blend of business acumen and heartfelt passion made her the unanimous choice to lead KeepingHope.

Headquartered in Zurich, we operate with the precision of a global enterprise and the compassion of a grassroots movement. Our approach is simple yet powerful: identify root causes, implement scalable solutions, and measure real-world impact. We believe that true change requires collaboration, innovation, and relentless dedication.

KeepingHope isn’t just our name - it’s our promise. A promise to those who’ve been overlooked, silenced, or left behind. A promise to future generations that we’re working tirelessly to ensure their world is fairer, kinder, and more equitable. Because hope, when paired with action, has the power to transform lives.

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Focus Areas

Advancing Marginalized Communities

Vision

A world where no one is left behind, and every individual has the tools and opportunities to build a dignified life.

Strategy

We focus on systemic change by addressing the root causes of marginalization - poverty, lack of access to education, and systemic discrimination. Our initiatives are designed to empower individuals and communities to break free from cycles of disadvantage.

Key Initiatives
  • Education Access Programs: Funding scholarships and building schools in underserved regions to ensure children from marginalized communities receive quality education.
  • Economic Empowerment: Supporting microfinance initiatives and vocational training programs to help individuals gain sustainable livelihoods.
  • Healthcare Equity: Partnering with healthcare providers to deliver medical services to remote and underserved areas, focusing on maternal and child health.
  • Policy Advocacy: Collaborating with governments and NGOs to advocate for policies that protect the rights of marginalized groups and promote social inclusion.
Impact in Action

In rural India, our partnership with a local NGO has provided vocational training to over 500 women, enabling them to start their own businesses and become primary breadwinners for their families. In South Africa, we aim to fund within the next 3 years the construction of three community centers that offer after-school programs, healthcare clinics, and job training for at-risk youth.

Empowering Women

Vision

A world where women are not just equal, but empowered to lead, innovate, and thrive.

Strategy

We tackle gender inequality by addressing barriers to education, economic opportunity, and leadership. Our programs are designed to create a ripple effect, where empowered women uplift their families and communities.

Key Initiatives
  • Girls’ Education: Funding scholarships for girls in low-income countries, ensuring they complete secondary and higher education.
  • Women’s Health: Supporting initiatives that provide access to reproductive health services, maternal care, and mental health support.
  • Leadership Development: Offering mentorship and training programs to prepare women for leadership roles in business, politics, and civil society.
  • Economic Independence: Providing grants and resources to women-led startups and cooperatives, fostering entrepreneurship and financial autonomy.
Impact in Action

In Kenya, we are working to establish a cholarship program to enable 300 girls to attend secondary school, with 90% going on to pursue higher education.

Promoting Liberalism

Vision

A global society where individual freedoms, democracy, and human rights are upheld and celebrated.

Strategy

We work to strengthen democratic institutions, protect civil liberties, and foster a culture of open dialogue and tolerance.

Key Initiatives
  • Policy Reform: Advocating for laws that protect freedom of speech, religion, and assembly, and working to repeal discriminatory legislation.
  • Media Freedom: Supporting independent journalists and media outlets that provide unbiased reporting, especially in regions with restricted press freedoms.
  • Civic Education: Funding programs that educate citizens, particularly youth, on democratic principles, critical thinking, and civic engagement.
  • Global Partnerships: Collaborating with international organizations to promote liberal values and counter authoritarianism.
Impact in Action

In Eastern Europe, we’ve started supporting independent media outlets that have exposed corruption and held governments accountable.

Amplifying Free Expression

Vision

A world where every voice is heard, and no one is silenced by fear or oppression.

Strategy

We defend the right to free expression by protecting those who are persecuted for their views and creating platforms for diverse voices to be heard.

Key Initiatives
  • Legal Defense: Providing legal aid to journalists, activists, and artists facing censorship, harassment, or imprisonment.
  • Safe Spaces: Establishing platforms and forums where individuals can express themselves freely, both online and offline.
  • Awareness Campaigns: Raising global awareness about the importance of free expression and the threats it faces.
  • Technological Solutions: Supporting tools and technologies that enable secure communication and bypass censorship.

Preventing Violence

Vision

A world where conflicts are resolved peacefully, and every individual lives free from the threat of violence.

Strategy

We address the root causes of violence by promoting peacebuilding, providing support to victims, and advocating for non-violent solutions.

Key Initiatives
  • Peace Education: Implementing programs in schools and communities that teach conflict resolution, empathy, and non-violent communication.
  • Victim Support: Funding shelters, counseling services, and rehabilitation programs for survivors of domestic violence, war, and trauma.
  • Community Dialogue: Facilitating conversations between conflicting groups to foster understanding and reconciliation.
  • Policy Advocacy: Working with governments to strengthen laws against violence and improve their enforcement.
Impact in Action

In Colombia, we have started building education programs with the intention of them reaching-over 5,000 students, reducing incidents of school violence by 40%. In the Democratic Republic of Congo, we’ve supported a network of women’s shelters that provide safety and healing to survivors of conflict-related sexual violence.

Bridging Cultural Divides

Vision

A world where diversity is celebrated, and cultural differences are a source of strength, not division.

Strategy

We foster cross-cultural understanding by creating opportunities for dialogue, collaboration, and mutual respect.

Key Initiatives
  • Cultural Exchange Programs: Organizing trips, workshops, and collaborative projects that bring together individuals from different cultural backgrounds.
  • Interfaith Dialogue: Supporting initiatives that promote understanding and cooperation between religious groups.
  • Inclusive Education: Funding curricula and resources that teach cultural diversity and global citizenship in schools.
  • Media Representation: Advocating for diverse and accurate representation of cultures in media to combat stereotypes and prejudice.

Contact Us

Ready to make a difference? We’d love to hear from you.

Get in Touch

Change doesn’t happen alone - it takes all of us. Whether you’re a donor, volunteer, or advocate, your support fuels our mission. Together, we can turn hope into action and create a world where everyone has the chance to thrive. Join KeepingHope today and be part of something greater than yourself.

Address

Bleicherweg 10,
8002 ,Zurich, Switzerland

Email

mira@keepinghope.org